Leila Makki talks to Nokia

Cosy chat with Nokia’s Doug Dawson

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How to wipe a Nokia clean

Passwords & F-Secure’s software

If, like me, you’ve recently had cause to return a Nokia handset, how do you remove every last vestige of your personal data. Well, I have two methods which might work. One manual and one remotely – thanks to software installed by F-Secure. Remote wipe is a facility which I’ve always wanted to test but never had the opportunity before. Continue reading

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Nokia’s 2323 is still the best mobile phone, UK public says

All of this Touch GUI stuff is too complex
by Hans Cett (@hanscett)

What a surprise! According to user ratings gathered by Reevoo, the humble Nokia 2323 Classic is the best mobile handset money can buy. It beat off the likes of the Apple iPhone 4; HTC’s Desire HD; RIM’s BlackBerry Curve 8900; and Samsung’s Galaxy S. Only verified purchasers of a given product are able to leave a Reevoo review – thus eliminating the problems of ‘fake’ reviews and ensuring the validity of Reevoo’s statistics, the company claims. Continue reading

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New developer initiative from Wapple

Aim to produce “an army of mobile web experts”

Having recently acquired a new CEO – Simon Lavers, Wapple has launched a new programme aimed at developers which it says will create “an army of mobile web experts.” The company says it can provide mobile software developers with all the tools necessary to mobilise millions of existing businesses. The cost of joining this programme starts from free and works up to around £3,200 per annum. More details here. Continue reading

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Just another blog from L.A.

Actually, I’m not in Los Angeles at all but Zappa fans will get the reference. Anyway, as it has become obvious I need an outlet for my musings on the mobile phone scene, I’ve kickstarted a WordPress blog here https://tonethefone.wordpress.com/ or the shortened version is here http://bit.ly/j2xdPG. Given that this is a Bank Holiday in Blighty, don’t expect a flood of new copy.

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Auto gamification from Upstream

Engines adds gaming techniques to mobile marketing

The buzzword ‘gamification’ has only sprung up recently. It refers to the practice of grafting gaming techniques onto mobile marketing campaigns. In truth, this practice is nothing new – as Guy Krief, vp for innovation with Upstream, admitted to Tonethefone. What is new is that his company has managed to automate the process by creating an intelligent gamification ‘engine’ which works in real time. The result is that a mobile campaign can respond dynamically to fit potential rewards to a user’s profile. Naturally, Upstream claims dramatic improvements in responses from participants for its clients – who are mostly mobile network operators. Continue reading

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